There is tremendous potential to promote a new professional club especially when multi nationals and large industrial groups are slowly turning their attention towards football as well although cricket continues to be the blue eyed game for the corporate bosses.

FIFA has requested all the national associations, including AIFF (All India Football Federation) to follow its guidelines in administration and management. This will definitely give a fillip to the game in India.Kerala for sure will not and should not lag behind in FIFA's famous ‘GOAL' programmes to develop football from grassroots level. There are many FIFA funded youth football development programmes.

Kerala is a consumer state. Manufacturers and multi nationals have to market their products in Kerala by using all available marketing, advertising and management methods. With a professional approach, a part of their promotional budget could be diverted into football, and especially for a professional football club playing in the NFL. This is no big deal.